How to start a glamping business

The glamping industry has grown into an exciting and profitable market, appealing to those who love nature yet crave modern comforts.

Starting your own glamping business offers the chance to create unforgettable guest experiences while building a rewarding venture.

From selecting the ideal location to effective marketing and management, this guide has all the insights you need to help you succeed. Glampingstays is here to support you with our expertise and services.

Understanding the glamping market

Before starting a glamping business, it’s important to understand the growing, varied demands for unique, outdoor retreats. Your potential target audience could range from couples seeking tranquil escapes to families making special memories together. It’s important to explore current market trends and identify what kinds of glamping options are already available. Knowing the gaps in the market will allow you to create an offering that stands out.

Glampingstays provides invaluable insights into these trends. With over 30 years of experience, our team understands the nuances of the market, offering you an edge when entering this competitive space.

Selecting the perfect location

A great glamping site starts with a perfect location. Beautiful settings will elevate the appeal of your business, whether it’s nestled in a wooded area, beside a tranquil lake, or perched on a hillside with stunning views. Perhaps you have a suitable spot of land adjacent to your home? Accessibility is paramount; make sure your site is easy to reach while retaining a sense of escape for your guests.

At Glampingstays, we have local teams around the UK with on-the-ground expertise to help advise and guide you. Their understanding of regional markets ensures your site resonates with potential guests, drawing them to both your location and the unique experiences you can provide.

Navigating legal and planning requirements

Before breaking ground, it’s essential to adhere to any legal and potential planning requirements. You’ll need to ensure your site complies with health, safety, and environmental standards, such as sanitation and water supplies, so reach out to a legal expert and your local council early in the process to determine what permissions you might need.

Holiday let regulations in the UK include health and safety regulations, fire, gas and electricity safety, and an understanding, assessment, and limitation of risks specific to your holiday property, guests and staff. These rules can seem daunting, but they can't be overlooked and are fairly straightforward to adhere to. Reach out to us for further help navigating these regulations.

Adding your unique stamp

When setting up your glamping business, the choice of accommodation defines your site’s character and style. Whether you select safari tents, yurts, or shepherd's huts, remember that the level of quality matters. Guests booking glamping breaks expect charm and comfort in equal measure. Thoughtful touches like self-sustaining eco-friendly amenities, hot tubs, or stylish interiors make a difference in creating a memorable experience.

Glampingstays complements your efforts by offering managed property services to care for your site. We further elevate the presentation of your glamping set-up with professional photography to capture the essence of each unit. High-quality imagery will accurately reflect the quality you’re offering and appeal to potential guests. Every property owner also benefits from a dedicated account manager, ensuring personalised support from set-up to ongoing operations.

Marketing your glamping business

Marketing is a critical step in carving out your space in the glamping world. Your reputation and bookings will depend in large part on succeeding here. Showcasing what makes your holiday let unique and highlighting any nearby attractions, natural wonders, or special additions like star-gazing platforms or nature trails will boost its appeal to potential guests.

By collaborating with Glampingstays, your property will gain visibility across our trusted, high-traffic platform. Not only does this increase exposure, but our established reputation generates trust among travellers who are searching for quality accommodations.

Managing your glamping business long-term

After launching your glamping business, success requires both consistency and creativity. Regularly inspect units and communal areas to ensure they stay in perfect condition. Listen to guest feedback, adapt as needed, and implement changes that enhance their experience. Keeping up with trends, like themed stays or green initiatives, can also widen your appeal.

With Glampingstays by your side, managing your glamping business becomes more streamlined and provides peace of mind. Our service includes handling all bookings on your behalf, allowing you to deliver seamless customer experiences while growing your business.

Ready to get started?

With a combination of thorough preparation, thoughtful design, and effective marketing, you can create a successful glamping site that stands out. Our team is made up of market and industry experts across the UK who are dedicated to maximising your glamping site’s true potential. Glampingstays provide a simple, stress-free and successful letting experience.

Get in touch or download a free letting guide to discover more about how we can help you achieve letting success.